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Redesign AMC Locator
Redesign the AMC locator and map system, make it
more functional and user-friendly
Background and Assumption
AMC Theatres is an American movie theater chain, which has the second-largest share of the American market, behind Regal Entertainment Group, and the chain has 346 locations mostly in North America. AMC has its official website, enable the users to check related movie and AMC theater information and also provided related services.

About the locator part, some related services are listed here:
   1. There is a registration system that the users can sign in and set favorite theaters. When the user sign in, a favorite theater will be automatically set there.
   2. Users can set location (theater) in the right side of main page.
   3. There are different AMC theaters providing different services: AMC independent service provides independent films to the audiences; IMAX service provides IMAX movies; RealD 3D service provides RealD 3D experience at AMC; ETX service provides breathtaking surround sound and crystal clear pictures on a larger-than-life screen; AMC Prime service provides the most powerful image and sound technologies with cutting-edge, reserved recliners.

Identifying Needs and Establishing Requirements
Help the users find the right theater they are looking for and provide the related services they are expecting in the same process.

    The interaction should be as simple as possible.
    All the operation should be easily findable and accessible.
    The workflow is easy to learn and understand.
    The method to achieve the task is flexible.
    The interaction is customized with user’s needs and context.
    The indicator should meet typical users’ basic needs and also considering for some additional needs such as online purchase.
Personas
Jim, a 32 years old single lawyer working in New York, his two nephews, one is 16 years old and the other one is 17 years old, are coming from New Jersey to visit him next weekends. He plans to take them to have dinner in the pizza near 85th Street and watch a newly published movie afterwards. He has made a reservation for the dinner and is going to the AMC theater page to check the movie information and hopefully buy 3 tickets online in advance.
However, though he successfully finds the movie but it turns out that it is not on show at the theater that day he has set before, so he want to check other theaters nearby.

Peggy is a 19 years old undergraduate student studying at University of Tennessee. Today she is out shopping with her friends at a mall 5 blocks away from her home. After shopping, she wants to watch some movie with her friends and they are wondering which movies are available and where they can see it (of course the location is as close as possible).
Wireframes
System States
Main Page
• Not sign in, not set location
   Show all of available movies in all ACM Theaters. Encourage the users to sign in / set location.
• Sign in
   Show all of available movies in nearby ACM Theaters (the center is your favorite ACM Theater).
• Set location
   Show all of available movies in nearby ACM Theaters (the center is your location).

Movie Page
• Not sign in, not set location
   Show the information of the movie. Encourage the user to input date and location in the right side of page.
• Sign in
   Show the information of the movie, and show time of the favorite AMC Theater in the right side of the page. Encourage the user to input in the right side of page. If no show time available, give the users more choices at nearby theaters. User can buy tickets.
• Set location    Show the information of the movie, and show time of the nearby AMC Theater in the right side of the page. User can buy tickets.

Map Page
• Not set movie
   Show the information of nearby AMC Theaters.
• Set movie, not set time
   Show the information of nearby AMC Theaters. Show the show time today of that movie in all the nearby AMC Theaters in the right side. User can buy tickets.
• Set movie, Set time
   Show the information of nearby AMC Theaters. Show the show time of that movie of the date you set in all the nearby AMC Theaters in the right side. User can buy tickets.
Design Decisions
Main Page
• Not sign in, not set location
   Show all of available movies in all ACM Theaters. Encourage the users to sign in / set location.
• Sign in
   Show all of available movies in nearby ACM Theaters (the center is your favorite ACM Theater).
• Set location
   Show all of available movies in nearby ACM Theaters (the center is your location).

Movie Page
• Not sign in, not set location
   Show the information of the movie. Encourage the user to input date and location in the right side of page.
• Sign in
   Show the information of the movie, and show time of the favorite AMC Theater in the right side of the page. Encourage the user to input in the right side of page. If no show time available, give the users more choices at nearby theaters. User can buy tickets.
• Set location
   Show the information of the movie, and show time of the nearby AMC Theater in the right side of the page. User can buy tickets.

Map Page
• Not set movie
   Show the information of nearby AMC Theaters.
• Set movie, not set time
   Show the information of nearby AMC Theaters. Show the show time today of that movie in all the nearby AMC Theaters in the right side. User can buy tickets.
• Set movie, Set time
   Show the information of nearby AMC Theaters. Show the show time of that movie of the date you set in all the nearby AMC Theaters in the right side. User can buy tickets.
Mockups